We are pleased to announce the launch of a new client site. The Dynamic website (www.dynamictools.ca) is the center piece for the launch of a new line of tools. Dynamic is a line of professional tools specifically designed for the professional user.
We were really excited to work on this project. As we reflected on this project post launch, one word came to us…..quality. We have worked on all kinds of sites with varying budgets over the years, but one thing we always stress is having quality images and solid content. Dynamic understood this and provided us with beautiful product shots and quality 3D renderings.
When clients take short cuts with images, content, etc, it usually shows in the end product. We are obviously biased to the importance of a strong website, but often your website is your key marketing vehicle, so you better put your best foot forward to create a powerful and professional image.
We will be putting together a Case Study on the design and development of the Dynamic website and presentation very soon. Check our website at www.trinitas.ca for details.
Trinitas is ecstatic to be advertising with the worlds best interactive agencies/studios. Visit FWA and mouse over the top right banner. Trinitas is seated next to Sid Lee and Red Interactive Agency. I can not think of better company to be with. The FWA has been a source of insipiration for us for years and we are excited to include them in our advertising mix this year.
We polished it up and set it free. The Trinitas website went live this morning. We could not be more excited. We moved to HTML for ease of use and to increase our search engine placement.
We continue to work hard on client applications as well as the FLO Project Management System. We will be releasing FLO Version 2.0 in the coming months with new bells and whistles and an updated interface.
Check back soon for more details.
I thought the era of domain name squatting was over. Apparently it’s not. When we began working on putting together an online project management system we began brainstorming possible names. There were many that were strong and memorable, but of course when you do the search online someone already has it.
Now I could live with the fact that someone came up with the name first and has been using the site for sometime. That did not seem to be the case with any of the names that we came up with. Doing a quick search on the Wayback Machine made it clear that these names had never been used. What are they hoping to get out of it? Are people really paying big bucks for these names anymore? How long do you sit on them hoping to get that magical offer?
Now I don’t know how to stop it, but all I know it is definitely hurting legitimate companies from building strong brands. I guess it gives the creative people like us a more challenging task. Come up with a household name, make it memorable, easy to pronounce and spell and still get the domain name.
When we came up with FLO our first and most obvious check was FLO.com. Of course someone is just sitting on the domain. We decided not to pursue the name and get into some crazy bidding war. We followed 37Signals advice and added “hq” onto the end and away we went.
Let us know if you have ever faced this and what you did.
Get out your handy cams and start shooting that footage. If you think you have what it takes to top the list of commercials during the Super Bowl, then Doritos has a contest for you.
Crash the Super Bowl is yet another example of how times have changed. This is the YouTube generation, so I guess it only makes sense to look to the general public to dethrone a multi million dollar ad company.
More information can be found on the Doritos website at http://crashthesuperbowl.com.